An ethical view on influencer marketing
Series
Elgar Law, Technology and Society series
ISBN
978 1 78897 827 9
Type
book section
Date Issued
2020
Author(s)
Editor(s)
Goanta, Catalina
Ranchordás, Sofia
Abstract
An ethical view on influencer marketing – dynamic interaction between individual and economy or a simple data-driven advertising model?
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SHSS - Kulturen, Institutionen, Maerkte (KIM)
Book title
The Regulation of Social Media Influencers
Publisher
Edward Elgar
Publisher place
Cheltenham
Start page
74
End page
97
Pages
23
Subject(s)
Division(s)
Eprints ID
262156