Zugang zum Corporate Brand Management

ISBN
978-3834903471
Type
book section
Date Issued
2006
Author(s)
Kernstock, Joachim
;
Esch, Franz-Rudolf
;
;
Langner, Tobias
Editor(s)
Esch, Franz-Rudolf
Kernstock, Joachim
DOI
Language
German
Keywords
Corporate Brand Management
HSG Classification
contribution to scientific community
Refereed
No
Book title
Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2., aktualis. u. erg. Aufl.
Start page
1
End page
52
Pages
52
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
33378