Modern leaders need a powerful narrative
Journal
Management Today
Type
newspaper article
Date Issued
2018-11-08
Author(s)
Abstract (De)
Corporate leadership at the top is about creating narratives that succeed in the
competition for cognitive and affective bandwidth. Narratives are among the most effective tools in humanity’s toolkit. By synchronising and legitimising our beliefs they make large scale cooperation possible. In a world inundated with stories and ideas, winning in the market for
narratives has become a top priority, not only for growing market shares but also in pushing through norms and standards, establishing digital platforms, winning licenses to operate, or securing a new funding round.
competition for cognitive and affective bandwidth. Narratives are among the most effective tools in humanity’s toolkit. By synchronising and legitimising our beliefs they make large scale cooperation possible. In a world inundated with stories and ideas, winning in the market for
narratives has become a top priority, not only for growing market shares but also in pushing through norms and standards, establishing digital platforms, winning licenses to operate, or securing a new funding round.
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Refereed
No
Subject(s)
Division(s)
Eprints ID
256204
File(s)![Thumbnail Image]()
open.access
Name
Modern leaders need a powerful narrative_ax.pdf
Size
172.78 KB
Format
Adobe PDF
Checksum (MD5)
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