The Effect of Attribute Order and Variety on Choice Demotivation : A Field Experiment on German Car Buyers
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
journal article
Date Issued
2008
Author(s)
Abstract
Information is presented about a paper discussed at the Advances in Consumer Research North American Conference on choice demotivation in the car-buying process. Topics in the paper include the importance of order and variety in sequential choice, emotional energy, and consumer willingness to pay. Two field experiments at an Audi car dealership are discussed as well.
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Association for Consumer Research
Publisher place
Duluth, Minn.
Number
34
Start page
90
End page
91
Pages
2
Subject(s)
Division(s)
Eprints ID
38261