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One of a Kind Products: Leveraging Uniqueness in Mass Customization
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One of a Kind Products: Leveraging Uniqueness in Mass Customization
Type
conference paper
Date Issued
2023
Author(s)
Franziska Krause
Jonas Görgen
Emanuel de Bellis
Nikolaus Franke
Pia Teresa Burghartz
Ilse-Maria Klanner
Gerald Häubl
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
Theory and Practice in Marketing Conference
Event Location
Lausanne
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/117595
Subject(s)
behavioral science
Division(s)
IBT - Institute of Be...