Nutzenbasierte Kundensegmentierung in Mehrkanalsystemen der Reisebranche
ISBN
3-8349-0214-4
Type
book section
Date Issued
2008
Author(s)
Editor(s)
Wirtz, Bernd W.
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Multi-channel-Marketing : Grundlagen - Instrumente - Prozesse
Publisher
Gabler
Publisher place
Wiesbaden
Volume
1. Aufl.
Subject(s)
Division(s)
Eprints ID
33438