Transforming NCD Business Models in Switzerland: CSS Insurance Perspective
Journal
Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies
ISSN
2184-4305
ISBN
978-989-758-688-0
Type
conference contribution
Date Issued
2024
Author(s)
Abstract
The worldwide incidence of non-communicable diseases (NCDs) is increasing, prompting exploration into technological advancements that present fresh prospects for treating and managing NCDs. Numerous well-established companies have been working in the field of NCD management, providing digital tools for the efficient management. Although there are many digital health companies nowadays, building them up at scale is difficult due to a heterogeneous, inefficient, and fragmented healthcare system. Therefore, we engaged in a conversation with Christopher Bensch, healthcare expert at CSS – one of Swiss’ largest health insurers – to understand better which business models may improve the management of NCDs. The insights are structured along the business model framework of the “Magic Triangle”. We found that the integration of healthcare providers is crucial when implementing the business model. Furthermore, new business models should be launched lean, pragmatic, and improved along the innov ation process within the given regulatory rules rather than waiting for the regulatory environment to change.
Language
English
Start page
846
End page
851
Division(s)