Proactive sustainability in Russian wood supply chains : Just another CSR fad or institutional change in the makings?
Type
case study
Date Issued
2009
Author(s)
Peters, Nils
;
Schaupp, Janne
Abstract
In 2002, potential risks deriving from emerging normative demands in the corporate social responsibility (CSR) and corporate sustainability (CS) debate prompted Axel Springer to rethink their supply chain strategy for Russian wood. Being one of the first movers in corporate social responsibility in the publishing business, Axel Springer realized that current Russian practices in the logging sector could spark future public discussion that might put pressure on Axel Springer, a key player in these supply chains. In early 2002, Axel Springer and one of their main suppliers, Stora Enso, started a joint initiative to redesign the supply chain processes in two of the major Russian logging regions to improve their social and ecological performance. Sometime later, other major players in the publishing sector as well as critical reviewers from several non-governmental organizations (NGOs) were invited to participate in the design of the new voluntary sustainability initiative called "Tikhvin Chalna project", which second phase was accomplished by the end of 2006:
"Fiber from Russia is a strategic resource for the paper industry. It is in the interest of the entire supply chain to stimulate the development of a sustainable and long-term forest industry in Russia. This is important to secure continuous reliable supply of wood through mitigating risks and to ensure that products do not lose their credibility to customers in one of the most demanding markets" (taken from the end report of the 'Tikhvin Chalna project').
"Fiber from Russia is a strategic resource for the paper industry. It is in the interest of the entire supply chain to stimulate the development of a sustainable and long-term forest industry in Russia. This is important to secure continuous reliable supply of wood through mitigating risks and to ensure that products do not lose their credibility to customers in one of the most demanding markets" (taken from the end report of the 'Tikhvin Chalna project').
Language
English
Keywords
CSR
Supply chain strategy
Sustainable supply chain management
purchasing
wood supply chain
HSG Classification
contribution to education
Refereed
Yes
Publisher
submitted to Oikos Case Competition 2009 - Track Sustainability
Subject(s)
Eprints ID
52082
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Name
Tikhvin-Chalna_Case_Narratives_FINAL.pdf
Size
564.13 KB
Format
Adobe PDF
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