Experiencing the Self through Products: How Direct Product Experiences Paired with Abstract Product Construals Increase Consumers’ Identification with and Evaluation of Product
Type
conference speech
Date Issued
2016
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Event Title
ACR Conference
Event Location
Berlin, Germany
Subject(s)
Eprints ID
263359