Media Channels for Personal Business Media
Journal
International Journal of Internet and Enterprise Management
ISSN
1476-1300
ISSN-Digital
1741-5330
Type
journal article
Date Issued
2004
Author(s)
Abstract
Although the world wide web is already about ten years old, it is still a dream that products and services actively serve user's needs. Central market-places with product catalogue metaphors still dominate the internet. This means that market-place participants are required to access, understand and analyse the available offerings before they can interact with other participants or market-place services. Personal business medias start from the position that channels for product and service offerings can be dynamically grouped around the needs of participants so that new and personalised market-place structures can be designed, i.e. market-places come to me at home and speak my language. In contrast to many other approaches, personal data processing is not hosted by a market-place operator but stays with the user. We argue for the position that personal business media provide means to implement open and modular digital media. Finally with micromarkets a platform is presented which demonstrates how personal business media can be implemented
Language
English
Keywords
digital media
electronic markets
peer-to-peer
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Inderscience Enterprises
Publisher place
Olney
Volume
2
Number
2
Start page
139
End page
151
Pages
13
Subject(s)
Eprints ID
12842
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Name
Maass et al 2004 Media Channels for Personal Business Media.pdf
Size
270.97 KB
Format
Adobe PDF
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