Complex Services and According Business Models - Design and Evaluation of an Analysis Framework in the Field of Telemedicine
ISBN
978-1-4799-7367-5
Type
conference paper
Date Issued
2015-01-04
Author(s)
Research Team
IWI6
Abstract
Successful business models in the field of complex services are rare and often not profitable so far. In this design science research paper, we build and evaluate an analysis framework for such business models using the exemplary field of telemedicine. The framework is a morphological box. Its dimensions are derived from existing literature. In a second iteration and after applying it to 16 services, it is refined. The resulting artifact reveals three types of typical business model: enablers, supporters and patient-centered innovators. Besides the identification of these types, the framework allows service providers for the delimitation of own business models to others, for assessing competitors and consequently for the informed design of features leading to competitive advantages. The framework's structure allows for the elicitation of white spots -- so far not existing patterns -- for future business models and facilitates the provider's strategic positioning within the market and potential future adaptations.
Language
English
Keywords
telemedical services
hybrid services
services
complex services
telemecine
ehealth
business model
HSG Classification
contribution to practical use / society
Refereed
Yes
Book title
2015 48th Hawaii International Conference on System Sciences (HICSS) (2015)
Publisher
IEEE Computer Society
Publisher place
Los Alamitos
Start page
1296
End page
1305
Event Title
48th Hawaiin International Conference on System Sciences (HICSS)
Event Location
Kauai, Hawaii
Event Date
05.-08.01.2015
Subject(s)
Division(s)
Eprints ID
235720
File(s)![Thumbnail Image]()
Name
JML_521.pdf
Size
342.34 KB
Format
Adobe PDF
Checksum (MD5)
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