Big data, service innovation, and performance: An exploratory study
Journal
Proceedings of the European Marketing Association 47th Annual Conference
Type
conference paper
Date Issued
2018
Author(s)
De Luca, Luigi
;
Herhausen, Dennis
;
Troilo, Gabriele
;
Guenzi, Paulo
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Publisher place
Glasgow, UK
Subject(s)
Division(s)
Eprints ID
254358