Preference Oriented Measurement of Advertising Response
Type
conference paper
Date Issued
1999-01-01
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceddings of the Annual Conference of the Academy of Marketing Science
Start page
33
End page
36
Pages
4
Event Title
Annual Conference of the Academy of Marketing Science
Subject(s)
Division(s)
Eprints ID
2747