C. Homburg, S. Kuester, H. Krohmer (2009) Marketing Management - A Contemporary Perspective

Journal
Zeitschrift für Betriebswirtschaft ZfB
ISSN
0044-2372
ISSN-Digital
1861-8928
Type
book review
Date Issued
2009-09-01
Author(s)
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Gabler/GWV-Fachverl.
Publisher place
Wiesbaden
Volume
79
Number
9
Start page
1099
End page
1101
Pages
3
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
57569
File(s)
Thumbnail Image
Name

fulltext.pdf

Size

228.14 KB

Format

Adobe PDF

Checksum (MD5)

4e694b3d6a7e89cd73ae14c369c19e92