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The Facebook Mindset Effect: Incidental Exposure to Facebook Reduces Consumers' Self-Focus and Promotes Conservative Product Choices
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The Facebook Mindset Effect: Incidental Exposure to Facebook Reduces Consumers' Self-Focus and Promotes Conservative Product Choices
Type
conference paper
Date Issued
2015-02-01
Author(s)
Hildebrand, Christian
Schlager, Tobias
Häubl, Gerald
Herrmann, Andreas
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
SCP
Start page
4
Event Title
Society for Consumer Psychology (SCP)
Event Location
Phoenix (AZ), USA
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106771
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
240449