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Incidental Exposure to Facebook Increases Consumers’ Other-Focus and Promotes Conservative Product Choices
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Incidental Exposure to Facebook Increases Consumers’ Other-Focus and Promotes Conservative Product Choices
Type
conference paper
Date Issued
2015
Author(s)
Hildebrand, Christian
Schlager, Tobias
Häubl, Gerald
Herrmann, Andreas
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
European Marketing Association Conference (EMAC)
Event Location
Leuven, Belgium.
Event Date
2015
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/107203
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
256834