English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Kundensegmentierung als Kernaufgabe
Export
Statistics
Options
Kundensegmentierung als Kernaufgabe
ISBN
978-3-658-05025-2
Type
book section
Date Issued
2015
Author(s)
Müller, Christoph
Nahr-Ettl, Christina
Möller, Romy
Editor(s)
Freiling, Jörg
Kollmann, Tobias
DOI
10.1007/978-3-658-05026-9_6
Language
German
Keywords
Kundensegmentierung
Entrepreneurial Marketiung
HSG Classification
contribution to scientific community
Refereed
No
Book title
Entrepreneurial Marketing
Publisher
Springer Fachmedien Wiesbaden
Publisher place
Wiesbaden
Volume
2., vollst. überarb. u. erw. Aufl. 2015
Start page
103
End page
120
Pages
18
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/107368
Subject(s)
business studies
Division(s)
ES - Executive School...
Eprints ID
243186