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Zur Idee einer Object-Dominant Logic im Marketing
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Zur Idee einer Object-Dominant Logic im Marketing
ISBN
978-3-658-09029-6
Type
book section
Date Issued
2015
Author(s)
Tomczak, Torsten
Scharfenberger, Philipp
Editor(s)
Bartsch, Silke
Blümelhuber, Christian
DOI
10.1007/978-3-658-09030-2
Language
German
Keywords
Dienstleistung
Tangibilisierung
Marke
Besitz
Construal-Level-Theory
symbolische Objekte
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Always Ahead im Marketing
Publisher
Springer Fachmedien Wiesbaden
Publisher place
Wiesbaden
Start page
69
End page
85
Pages
17
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/107546
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
243790