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Facebook Push Notification as Triggers for Habit-Forming Feedback Loops
Type
conference paper
Date Issued
2022-07-18
Abstract
This abstract analyses if push notifications of social media (SM) to users lead are the starting point for habit-forming feedback loops according to the hook concept based on the example of Facebook push notifications. Facebook push notifications are conceptualized as starting point of a chain of persuasive offerings that result in Facebook triggered escapism. A push notification is successful, i.e. has high persuasiveness when addressed users react on it, enter the platform and stay longer in Facebook. Thus, through reacting on push notifications users get immersed into Facebook’s entertainment and media offerings, which results in a triggered escapist consumption of the offered content by the platform. The empirical results reveal that self-control is negatively related to triggered Facebook escapism. Usability of push Facebook notifications is positively related to triggered Facebook escapism. Triggered Facebook escapism furthermore results in positive effects for users in term of enjoyment, autonomy, competence and relatedness. It is negatively related to feeling of guilt.
Language
English
Keywords
Facebook push notification
triggered escapism
hook concept
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Pages
4
Event Title
12th Sociam Media & Society Conference
Event Location
Virtual Conference
Event Date
18-20.07.2022
Subject(s)
Contact Email Address
katarina.stanoevska@unisg.ch
References
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Błachnio, A., Przepiorka, A., & Pantic, I. (2016). Association between Facebook addiction, self-esteem and life satisfaction: A cross-sectional study. Computers in Human Behavior, 55, 701–705. https://doi.org/10.1016/j.chb.2015.10.026
Blanz, M. (2015). Forschungsmethoden und Statistik für die Soziale Arbeit: Grundlagen und Anwendungen. Stuttgart: Kohlhammer.
Brooks, J. (2017). Tech Insiders Call Out Facebook for Literally Manipulating Your Brain. Available online: https://ww2.kqed.org/futureofyou/2017/05/25/tech-insiders-call-out-facebook-for-literally-manipulating-your-brain/, May, 2017. Accessed: 18.02.2022
Drozd, F.; Lehto, T.; Oinas-Kukkonen, H. (2012). Exploring Perceived Persuasiveness of a Behavior Change Supprt System: A Structural Model. Bang, M. & Ragnemalm (Eds.): PERSUASIVE 2012, LNCS 7284. PP. 157-168.
Eyal, N., & Hoover, R. (2014). Hooked: How to build habit-forming products.
Fahlman, E.; Mejtoft, Th.; & Cripps, H. (2018), "Evaluation of Push Notifications for Social Media Applications" (2018). BLED 2018 Proceedings. 21. https://aisel.aisnet.org/bled2018/21
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50
Gerbing, D. W., & Anderson, J. C. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of marketing research, 186-192
Gefen, D., & Straub, D. (2005). A Practical Guide To Factorial Validity Using PLS- Graph: Tutorial And Annotated Example. Communications of the Association for Information Systems Volume, 16(5)
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis (Vol. 5, No. 3, pp. 207-219). Upper Saddle River, NJ: Prentice hall
Iosub, D., Andrei, A. G., & Iacob, A. (2009). Patterns of social influence in social networking sites–a design perspective. Online at https://mpra.ub.uni-muenchen.de/37314/
Katz, E., Haas, H., & Gurevitch, M. (1973). On the use of the mass media for important things. American sociological review, 164-181.
Langrial, S. (2015). Persuasive subtleties of social networking sites: Design implications for behavior change interventions. In Assistive Technologies for Physical and Cognitive Disabilities (pp. 191-210). IGI Global.
Meier, A., Meltzer, C. E., & Reinecke, L. (2016a). Kontrollverlust oder Coping-Strategie? – Belastungen durch Facebook-Nutzung als Folge von Prokrastination und Eskapismus. Paper presented at the Annual Conference of the Media Audiences and Effects Division of the German Communication Association (DGPuK), Amsterdam, The Netherlands
Meier, A.; Meltzer, Ch.E. & Reinecke, L. (2018). Coping with Stress or Losing Control? Facebook-induced Strains Among Emerging Adults as a Consequence of Escapism versus Procrastination in: Youth and Media , Seite 167 – 186
Netemeyer, R. G., Bearden, W. O., & Sharma, S. (2003). Scaling procedures. Issues and applications. London: Sage.
Neyman, C. J. (2017). A survey of addictive software design. San Luis Obispo, CA: Digital Commons@Cal Poly. https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1127&context=cscsp
Papacharissi, Z., & Mendelson, A. (2011). Toward a new (er) sociability: Uses, gratifications, and social capital on Facebook. In Media perspectives for the 21st century (pp. 225-243). Routledge.
Phu, B., & Gow, A. J. (2019). Facebook use and its association with subjective happiness and loneliness. Computers in Human Behavior, 92, 151–159. https://doi.org/10.1016/j.chb.2018.11.020
Pielot, M.; Church, K.;& de Oliveira, R. (2014). An In-Situ Study of Mobile Phone Notifications. Proceedings of Mobile HCI’14, September 23-26, 2014, Toronto, Canada.
Purohit, A.K., Barclay, L., & Holzer, A. (2020). Designing for Digital Detox: Making Social Media Less Addictive with Digital Nudges. Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems.
Raykov, T. (1997). Estimation of composite reliability for congeneric measures. Applied Psychological Measurement, 21(2), 173-184.
Shi, N.; Lee, M.K.O.; Cheung, Ch. M.K. & Chen H. (2010). The continuance of Online Social Networks: How to Keep People Using Facebook?. Proceedings of the 43rd Hawaii International Conference on System Sciences.
Westermann, T. (2017). User Acceptance of Mobile Notification. Springer 2017.
Young, N., Kuss, D.J., Griffiths, M.D. & Howard, Ch. J. (20179. Passive Facebook use, Facebook addiction, and association with escapism: An experimental vignette study. Computers in Human Behavior, 71, pp. 24-31
Błachnio, A., Przepiorka, A., & Pantic, I. (2016). Association between Facebook addiction, self-esteem and life satisfaction: A cross-sectional study. Computers in Human Behavior, 55, 701–705. https://doi.org/10.1016/j.chb.2015.10.026
Blanz, M. (2015). Forschungsmethoden und Statistik für die Soziale Arbeit: Grundlagen und Anwendungen. Stuttgart: Kohlhammer.
Brooks, J. (2017). Tech Insiders Call Out Facebook for Literally Manipulating Your Brain. Available online: https://ww2.kqed.org/futureofyou/2017/05/25/tech-insiders-call-out-facebook-for-literally-manipulating-your-brain/, May, 2017. Accessed: 18.02.2022
Drozd, F.; Lehto, T.; Oinas-Kukkonen, H. (2012). Exploring Perceived Persuasiveness of a Behavior Change Supprt System: A Structural Model. Bang, M. & Ragnemalm (Eds.): PERSUASIVE 2012, LNCS 7284. PP. 157-168.
Eyal, N., & Hoover, R. (2014). Hooked: How to build habit-forming products.
Fahlman, E.; Mejtoft, Th.; & Cripps, H. (2018), "Evaluation of Push Notifications for Social Media Applications" (2018). BLED 2018 Proceedings. 21. https://aisel.aisnet.org/bled2018/21
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50
Gerbing, D. W., & Anderson, J. C. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of marketing research, 186-192
Gefen, D., & Straub, D. (2005). A Practical Guide To Factorial Validity Using PLS- Graph: Tutorial And Annotated Example. Communications of the Association for Information Systems Volume, 16(5)
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis (Vol. 5, No. 3, pp. 207-219). Upper Saddle River, NJ: Prentice hall
Iosub, D., Andrei, A. G., & Iacob, A. (2009). Patterns of social influence in social networking sites–a design perspective. Online at https://mpra.ub.uni-muenchen.de/37314/
Katz, E., Haas, H., & Gurevitch, M. (1973). On the use of the mass media for important things. American sociological review, 164-181.
Langrial, S. (2015). Persuasive subtleties of social networking sites: Design implications for behavior change interventions. In Assistive Technologies for Physical and Cognitive Disabilities (pp. 191-210). IGI Global.
Meier, A., Meltzer, C. E., & Reinecke, L. (2016a). Kontrollverlust oder Coping-Strategie? – Belastungen durch Facebook-Nutzung als Folge von Prokrastination und Eskapismus. Paper presented at the Annual Conference of the Media Audiences and Effects Division of the German Communication Association (DGPuK), Amsterdam, The Netherlands
Meier, A.; Meltzer, Ch.E. & Reinecke, L. (2018). Coping with Stress or Losing Control? Facebook-induced Strains Among Emerging Adults as a Consequence of Escapism versus Procrastination in: Youth and Media , Seite 167 – 186
Netemeyer, R. G., Bearden, W. O., & Sharma, S. (2003). Scaling procedures. Issues and applications. London: Sage.
Neyman, C. J. (2017). A survey of addictive software design. San Luis Obispo, CA: Digital Commons@Cal Poly. https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1127&context=cscsp
Papacharissi, Z., & Mendelson, A. (2011). Toward a new (er) sociability: Uses, gratifications, and social capital on Facebook. In Media perspectives for the 21st century (pp. 225-243). Routledge.
Phu, B., & Gow, A. J. (2019). Facebook use and its association with subjective happiness and loneliness. Computers in Human Behavior, 92, 151–159. https://doi.org/10.1016/j.chb.2018.11.020
Pielot, M.; Church, K.;& de Oliveira, R. (2014). An In-Situ Study of Mobile Phone Notifications. Proceedings of Mobile HCI’14, September 23-26, 2014, Toronto, Canada.
Purohit, A.K., Barclay, L., & Holzer, A. (2020). Designing for Digital Detox: Making Social Media Less Addictive with Digital Nudges. Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems.
Raykov, T. (1997). Estimation of composite reliability for congeneric measures. Applied Psychological Measurement, 21(2), 173-184.
Shi, N.; Lee, M.K.O.; Cheung, Ch. M.K. & Chen H. (2010). The continuance of Online Social Networks: How to Keep People Using Facebook?. Proceedings of the 43rd Hawaii International Conference on System Sciences.
Westermann, T. (2017). User Acceptance of Mobile Notification. Springer 2017.
Young, N., Kuss, D.J., Griffiths, M.D. & Howard, Ch. J. (20179. Passive Facebook use, Facebook addiction, and association with escapism: An experimental vignette study. Computers in Human Behavior, 71, pp. 24-31
Eprints ID
268343
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