English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
The case of Amazon Alexa - How do brands gain legitimation?
Export
Statistics
Options
The case of Amazon Alexa - How do brands gain legitimation?
Type
conference speech
Date Issued
2022
Author(s)
Gollnhofer, Johanna Franziska
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Event Title
Brand Camp
Event Location
Universität Innsbruck
Event Date
01.04.2022
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/109321
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IMC – Institute for M...
Eprints ID
266095