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Digitale Transformation Aussenwerbemarkt
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Digitale Transformation Aussenwerbemarkt
Type
case study
Date Issued
2021-10-28
Author(s)
Müller, Christoph
Haedrich, Holger
Abstract (De)
Wie managen Städte ihre Werbeflächen auf öffentlichem Grund, insbesondere im Zeitalter der digitalen Aussenwerbung?
Ergebnisse einer explorativen Umfrage in Städten der DACH-Region
Language
German
HSG Classification
contribution to practical use / society
HSG Profile Area
None
Publisher place
St.Gallen
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/109791
Subject(s)
business studies
Division(s)
ES - Executive School...
Contact Email Address
christoph.mueller@unisg.ch
Eprints ID
264695
File(s)
DigitaleTransformationAussenwerbemarktGesamtstudienergebnisse 20211028.pdf (1.05 MB)