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Mitigating Domestic Country Bias in Advertising Claims
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Mitigating Domestic Country Bias in Advertising Claims
Type
conference paper
Date Issued
2020-07
Author(s)
Zeugner-Roth, Katharina Peter
Fischer, Peter Mathias
Pandelaere, Mario
Language
English
HSG Classification
contribution to scientific community
Event Title
American Marketing Association Global Marketing SIG Conference
Event Location
Taormina, Italy
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/112000
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
262530