Lawyers’ legal expertise may only be conceived of as a “player’s licence” for them to be permitted to operate in the legal market at all. It does not constitute a guarantee that they will be able to survive, let alone play in the top league. Today, this increasingly requires crucial soft skills in order to succeed, and continue to do so, in the fiercely contested legal market. The relevant skills sets are knowledge, management and relationship. Lawyers who cultivate and develop these, too, create unique selling propositions (USPs) and clearly differentiate themselves from their competitors, thus becoming personæ who are not interchangeable and are sought after in the market.
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
LS - Business Enterprise - Law, Innovation and Risk