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Guiding the Institutionalization of Behavior: Designing a Nudging-inspired Solution
Type
working paper
Date Issued
2020
Author(s)
Abstract
This design science research project addresses the unresolved issue of managing the institutionalization of individual level behavior in the domain of information systems management. Institutionalization thereby refers to the adoption of attitudes and behaviors to the extent that they become rule-like. According to institutional theory, there are three pillars that uphold institutions: the regulative, normative and cultural-cognitive pillars. IS management practice focuses primarily if not exclusively on influencing the regulative pillar (coercive pressure). This design study investigates a solution to the lack of success in guiding individual-level behavior by investigating a non-coercive approach based on ideas from nudging. This research in progress reports on the procedures employed on the way to designing a solution and abstracting design principles thereof. The chosen approach is Action Design Research and the case organization is a financial institution within which data quality-related attitudes and behaviors are addressed as an instantiation of the problem space.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Publisher
Institute of Information Management (IWI-HSG), University of St. Gallen
Publisher place
St. Gallen, Switzerland
Division(s)
Eprints ID
266083