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The Effects of Price Bundling on Consumer Evaluations of Product Offerings
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The Effects of Price Bundling on Consumer Evaluations of Product Offerings
Journal
International Journal of Research in Marketing
ISSN
0167-8116
Type
journal article
Date Issued
1999-06-01
Author(s)
Herrmann, Andreas
Johnson, Michael
Bauer, Hans
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Elsevier
Publisher place
Amsterdam
Volume
16
Number
2
Start page
129
End page
142
Pages
14
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/59781
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2891