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The Impact of Congruity Between Brand Name and Country of Production on Consumers' Product Quality Judgments
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The Impact of Congruity Between Brand Name and Country of Production on Consumers' Product Quality Judgments
Journal
International Journal of Research in Marketing
Type
journal article
Date Issued
1999-02-20
Author(s)
Häubl, Gerald
Elrod, Terry
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
-
Number
16 (3)
Start page
199
End page
215
Pages
17
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/59897
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
220770