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Preference Oriented Measurement of Advertising Response
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Preference Oriented Measurement of Advertising Response
Type
conference paper
Date Issued
1999-01-01
Author(s)
Herrmann, Andreas
Huber, Frank
Fischer, Marc
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceddings of the Annual Conference of the Academy of Marketing Science
Start page
33
End page
36
Pages
4
Event Title
Annual Conference of the Academy of Marketing Science
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/59980
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2747