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Optimal bundling : marketing strategies for improving economic performance
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Optimal bundling : marketing strategies for improving economic performance
ISBN
3-540-65247-7
Type
book
Date Issued
1999
Editor(s)
Herrmann, Andreas
Fürderer, Ralph
Wübker, Georg
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Springer
Publisher place
Berlin
Start page
299
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/60056
Subject(s)
other research area
Eprints ID
2657