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Customer Loyalty in the Automotive Industry - Results of a Causal Analytical Study for new and used Car Owners`
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Customer Loyalty in the Automotive Industry - Results of a Causal Analytical Study for new and used Car Owners`
Type
conference paper
Date Issued
1998-01-01
Author(s)
Herrmann, Andreas
Huber, Frank
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the European Marketing Academy
Start page
503
End page
523
Pages
21
Event Title
Annual Conference of the European Marketing Academy
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/60969
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2742