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Strategische Markenführung für Dienstleistungen
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Strategische Markenführung für Dienstleistungen
ISBN
3908545354
Type
book section
Date Issued
1998
Author(s)
Tomczak, Torsten
Ludwig, Eva
Editor(s)
Tomczak, Torsten
Schögel, Marcus
Ludwig, Eva
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Markenmanagement für Dienstleistungen
Publisher
Thexis
Publisher place
St. Gallen
Start page
48
End page
65
Pages
18
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/61508
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35416