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Wertorientierte Produktpositionierung
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Wertorientierte Produktpositionierung
Journal
Journal für Betriebswirtschaft
ISSN
0344-9327
Type
journal article
Date Issued
1997
Author(s)
Herrmann, Andreas
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Orac
Publisher place
Wien
Number
3
Start page
136
End page
153
Pages
18
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/62083
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2851