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Kundenclubs Marktuntersuchung der deutschen Clubs - Erste Gestaltunghinweise und Erfolgsfaktoren bei der Club-Initiierung
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Kundenclubs Marktuntersuchung der deutschen Clubs - Erste Gestaltunghinweise und Erfolgsfaktoren bei der Club-Initiierung
Type
working paper
Date Issued
1996
Author(s)
Holz, Stefan
Tomczak, Torsten
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
IM-Marketing-Forum
Publisher place
Ettlingen
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/62802
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35149