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Breakdown and Dissolution of Person-Brand Relationships
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Breakdown and Dissolution of Person-Brand Relationships
Type
book section
Date Issued
1995
Author(s)
Fajer, Mary T.
Schouten, John
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Advances in Consumer Research
Publisher
Provo, UT: Association for Consumer Research
Start page
663
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/63331
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
227780