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Einkaufsentscheidungen des Handels - Kritischer Faktor für erfolgreiche Markenführung
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Einkaufsentscheidungen des Handels - Kritischer Faktor für erfolgreiche Markenführung
Series
Fachbericht für Marketing
ISSN
3-908545-11-8
Type
working paper
Date Issued
1995
Author(s)
Stephan Feige
Tomczak, Torsten
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Thexis
Publisher place
St. Gallen
Number
1/1995
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/63333
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35154