English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
On the Necessity of Anchoring Marketing in the Management of German Government-Supported Theaters
Export
Statistics
Options
On the Necessity of Anchoring Marketing in the Management of German Government-Supported Theaters
Journal
Journal of International Marketing and Marketing Research
ISSN
1010-7347
Type
journal article
Date Issued
1995
Author(s)
Herrmann, Andreas
Bayón, Tomás
Language
English
HSG Classification
not classified
Refereed
No
Publisher
European Marketing Association
Publisher place
Brixham
Volume
20
Start page
15
End page
30
Pages
16
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/63375
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2882