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Perception and Preference Formation Patterns of Individuals when Purchasing Brands of Different Product Categories
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Perception and Preference Formation Patterns of Individuals when Purchasing Brands of Different Product Categories
Journal
Journal of International Marketing and Marketing Research
ISSN
1010-7347
Type
journal article
Date Issued
1994
Author(s)
Herrmann, Andreas
Language
English
HSG Classification
not classified
Refereed
No
Publisher
European Marketing Association
Publisher place
Brixham
Volume
19
Start page
57
End page
74
Pages
18
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/63886
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2878