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Euro-Consumer: A New Challenge for International Companies
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Euro-Consumer: A New Challenge for International Companies
Journal
Journal of International Marketing and Marketing Research
ISSN
1010-7347
Type
journal article
Date Issued
1994
Author(s)
Herrmann, Andreas
Bauer, Hans
Bayón, Tomás
Language
English
HSG Classification
not classified
Refereed
No
Publisher
European Marketing Association
Publisher place
Brixham
Volume
19
Start page
7
End page
12
Pages
6
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/63887
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2877