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Relationship-Marketing - Grundzüge eines Modells zum Management von Kundenbeziehungen
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Relationship-Marketing - Grundzüge eines Modells zum Management von Kundenbeziehungen
ISBN
3904535026
Type
book section
Date Issued
1994
Author(s)
Tomczak, Torsten
Editor(s)
Tomczak, Torsten
Belz, Christian
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Kundennähe realisieren
Publisher
Thexis
Publisher place
St. Gallen
Start page
195
End page
214
Pages
20
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/64062
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35487