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Journal
Journal of Advertising
ISSN
0091-3367
ISSN-Digital
1557-7805
Type
journal article
Date Issued
1993
Author(s)
Schouten, John
DOI
10.1080/00913367.1993.10673393
Abstract
published online 03 June 2013
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Taylor & Francis
Publisher place
New York
Volume
22
Number
1
Start page
24
End page
24
Pages
1
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/64437
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
227787