English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Werbewirkungsforschung und Leistungsorientierung in der Werbung
Export
Statistics
Options
Werbewirkungsforschung und Leistungsorientierung in der Werbung
Journal
Thexis
ISSN
0254-9697
Type
journal article
Date Issued
1991
Author(s)
Tomczak, Torsten
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Thexis
Publisher place
St. Gallen
Volume
1.1991
Start page
26
End page
29
Pages
4
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/65124
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35120