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Situative Marketingstrategien. Grundsatzstrategien für "Dogs"
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Situative Marketingstrategien. Grundsatzstrategien für "Dogs"
ISBN
3110122375
Type
book section
Date Issued
1989
Author(s)
Tomczak, Torsten
Abstract (De)
Werbewirkung messen, vorher und nachher, Verkaufsförderung im Marketing, Forschung im Marketing, Werbeagentur im Marketing
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Marketing Management
Publisher
de Gruyter
Publisher place
Berlin/New York
Volume
Bd. 12
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/65652
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
33563