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Analyse von Konfliktpotentialen im Hersteller - und Handelsmarketing mit Hilfe des Verfahrens "Analytic Hierarchy Process (AHP)"
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Analyse von Konfliktpotentialen im Hersteller - und Handelsmarketing mit Hilfe des Verfahrens "Analytic Hierarchy Process (AHP)"
Journal
Die Betriebswirtschaft
ISSN
0342-7064
Type
journal article
Date Issued
1988
Author(s)
Haedrich, Guenther
Tomczak, Torsten
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Schäffer-Poeschel
Publisher place
Stuttgart
Volume
5
Start page
635
End page
650
Pages
16
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/65802
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35341