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Value-based CRM using Decision Trees
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Value-based CRM using Decision Trees
Type
conference paper
Date Issued
2004-01-01
Author(s)
Herrmann, Andreas
Tirenni, G.
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Marketing Science Conference
Event Title
Annual Marketing Science Conference
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/68112
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2781