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Marketingcockpits: Notwendigkeit, Gütekriterien, Grenzen
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Marketingcockpits: Notwendigkeit, Gütekriterien, Grenzen
Journal
Thexis
Type
journal article
Date Issued
2004-01-01
Author(s)
Reinecke, Sven
Geis, Gerold
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Thexis
Volume
21
Number
3
Start page
37
End page
43
Pages
7
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/68132
Subject(s)
other research area
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
42414
File(s)
reinecke_geis_2004.pdf (241.81 KB)