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Corporate Brands bei Mergers&Akquisitions gestalten
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Corporate Brands bei Mergers&Akquisitions gestalten
ISBN
3834903477
Type
book section
Date Issued
2004
Author(s)
Esch, Franz-Rudolf
Brockdorff, Benita
Langner, Tobias
Tomczak, Torsten
Editor(s)
Esch, Franz-Rudolf
Tomczak, Torsten
Kernstock, Joachim
Langner, Tobias
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Corporate Brand Management. Marken als Anker strategischer Führung von Unternehmen
Publisher
Gabler
Publisher place
Wiesbaden
Start page
195
End page
218
Pages
24
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/68417
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
34303