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Key Account Management - Wie die Spinne im Netz
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Key Account Management - Wie die Spinne im Netz
Journal
Marketing und Kommunikation
ISSN
1023-8913
Type
journal article
Date Issued
2004
Author(s)
Muellner, Markus
Zupancic, Dirk
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Rheintaler Druckerei und Verlag AG
Publisher place
Berneck
Volume
6
Start page
23
End page
24
Pages
2
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/68792
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
37955