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Strategische Markenführung
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Strategische Markenführung
ISBN
3-409-11968-X
Type
book section
Date Issued
2004
Author(s)
Tomczak, Torsten
Zupancic, Dirk
Editor(s)
Bruhn, Manfred
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement : Strategien - Instrumente - Erfahrungen
Publisher
Gabler
Publisher place
Wiesbaden
Volume
Bd. 2 / 2., vollst. überarb. und erw. Aufl.
Start page
1349
End page
1364
Pages
16
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/69023
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35166