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What Customer Information do Category Managers need? : An inquiry into the category manager's mind
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What Customer Information do Category Managers need? : An inquiry into the category manager's mind
Type
conference paper
Date Issued
2003-10-26
Author(s)
Einhorn, Martin
Rudolph, Thomas
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the 57th ESOMAR Conference “Retailing/Category Management—Linking Consumer Insights to In-Store Implementation
Publisher
ESOMAR
Start page
26
End page
28
Pages
3
Event Title
57th ESOMAR Conference
Event Location
Dublin
Event Date
26.-28.10.2003
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/69247
Subject(s)
business studies
Division(s)
IRM - Institute of Re...
Eprints ID
51381