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Ist Customer Relationship Management "besseres" Marketing?
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Ist Customer Relationship Management "besseres" Marketing?
ISBN
3-85743-714-6
Type
book section
Date Issued
2003
Author(s)
Finsterwalder, Joerg
Reinecke, Sven
Editor(s)
Stadelmann, Martin
Wolter, Sven
Tomczak, Torsten
Reinecke, Sven
Language
German
HSG Classification
not classified
Refereed
No
Book title
Customer Relationship Management : 12 CRM-Best Practice-Fallstudien zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Publisher
Verlag Industrielle Organisation
Publisher place
Zürich
Start page
29
End page
43
Pages
15
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/70203
Subject(s)
other research area
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
42427
File(s)
Ist Customer Relationship Management besseres Marketing.pdf (756.58 KB)