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Corporate Branding. Die Händlermarke als Verkaufsargument
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Corporate Branding. Die Händlermarke als Verkaufsargument
Journal
CE-Markt : das Business-Magazin für home & mobile electronics
ISSN
1435-1145
Type
newspaper article
Date Issued
2003
Author(s)
Rudolph, Thomas
Schweizer, Markus
Language
German
Keywords
Branding
Konsumentenverhalten
Handelsmanagement
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
B & B Publ.
Publisher place
Mering
Number
2
Start page
9
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/70532
Subject(s)
business studies
Division(s)
IRM - Institute of Re...
Eprints ID
34975